SaaS Pricing Solution
We design your value-based SaaS pricing model
Scale the revenue and growth of your SaaS business. We design and implement your new value-based SaaS pricing model that will:
- make your SaaS solution easy to sell,
- encourage your customers to buy more,
- increase the usage of your SaaS solution,
- monetise the success of your customers and
- increase your customer loyalty.
Since 2014, we’ve successfully guided over 200 companies of varying industries and sizes towards value-based pricing. While initially designed for SaaS pricing models, the MUTUVAL Solution is equally effective for all types of products and services, especially those that are innovative and technically sophisticated with recurring revenue streams.
With the MUTUVAL solution, you get a framework that leads to a common understanding of value-based SaaS pricing in your team and enables buy-in from all internal stakeholders.
MUTUVAL Approach
The approach that includes all components of your value-based pricing model and considers the entire customer journey
The MUTUVAL Approach includes all elements of a value-based SaaS pricing model. It covers your:
- Value Proposition, e.g. products, services,
- Price Structure, e.g. differentiation, packaging,
- Price Points, e.g. $12.99, £150.00 and
- Price Levers, e.g. anchor prices, center stage effects.
A SaaS pricing model designed with the MUTUVAL Approach considers all phases of the customer journey. Your customers:
- become faster aware of your SaaS solution,
- purchase your SaaS solution on a larger scale,
- increase and expand the usage of your solution and
- consistently renew their contracts with you.
MUTUVAL Method
Your pricing model is designed with an iterative and value-based method
With the MUTUVAL Method, we design your value based SaaS pricing model in iterations. In one iteration, we go through five steps:
- Customer Segments: we structure your customer segments, their needs and willingness-to-pay.
- Value Proposition: we describe your value proposition in terms of products and services.
- Price Structure: we build your price structure using price differentiation, packaging and metric.
- Price Points: we set your price points based on desk research and validation.
- Price Levers: we define your price levers, to increase your customers‘ willingness-to-pay.
The results of the first iteration of the MUTUVAL Method is a draft of your new pricing model. This draft is continuously refined in further iterations to complete the development of your new pricing model.
Also see our video testimonials „How we changed your view on SaaS pricing?“ here.
MUTUVAL Pricing Journey
Your pricing model is developed as an agile journey combining two packages and options
Pricing Model Initial Design Package
In this package we develop a draft of your new SaaS pricing model using the value-based MUTUVAL Method.
The outcome of this package is a draft of your new pricing model with up to 3 scenarios, a reference handout and framework for value-based pricing (e.g. strategies, models, tools, best practice examples) and a list of the gaps for the completion of the pricing model design.
The package is structured in these online modules: onboarding, input preparation (option), pricing model design (4 hours a day on 2 consecutive days) and review & next steps.
We recommend the participation of up to six people from different departments, such as sales, marketing, customer success, finance, IT, in this package.
To design a draft of your new pricing model it is necessary that we walk you through one iteration of the MUTUVAL Method in this package. For this reason, we may need to focus on a subset of your customer segments or value proposition. This focus will be agreed during the onboarding.
We run this package within a period of 10 days. We propose to split the pricing model design module into 2 consecutive days.
The standard version of this online Pricing Model Initial Design Package, we offer for € 5,200 without VAT
Pricing Model Refinement Package
In this package we refine the draft of your new SaaS pricing model using the value-based MUTUVAL Method.
The outcome of this package is a refined and finally a go-live design of your new pricing model and a list of any further gaps for the completion of the pricing model design.
The package is typically structured in these online modules: onboarding, pricing model design (4 hours on 1 day) and review & next steps. We recommend the participation of up to six people from different departments, such as sales, marketing, customer success, finance, IT, in this package.
We run this package within a period of 5 days. We propose to run the pricing model design module on 1 day.
This online Pricing Model Refinement Package, we offer for € 2,400 for each package without VAT.
Pricing Model Design Options
- Input Preparation: in-depth analysis of your customer segments and value proposition.
- Price Points Setting Tool: Excel tool to set your price points based on targeted total and per customer revenue.
- Value Analysis: structured analysis to set the price points based on the value you deliver to your customers.
- Validation Interviews: systematic validation of your new pricing model with internal and external stakeholders.
- Migration of Customers: strategy and measures to migrate your existing customers to your new pricing model.
Guiding you to a value-based pricing model
As the founder and managing director of Optimal Price GmbH, I have been supporting over 200 companies from different industries and sizes in their value-based pricing since 2014. My expertise lies in the pricing of SaaS solutions, high-tech products and innovative services.
I have more than 20 years of experience in managing subscription-based pricing models and recurring revenue streams. Throughout my career, I have successfully worked across diverse industries, including finance, telecommunications and automotive. I held positions at enterprises such as Swiss Bankers Prepaid Services AG, Swisscom AG, MCC smart GmbH and Mercedes-Benz AG. Additionally, I possess a degree in business administration and have pursued academic studies in Munich, Milan and São Paulo.
In addition to running my own company, I work as a coach and lecturer for various universities and start-up organizations, including ETH Zurich, Zurich School of Economics, TU Munich, BaselArea.swiss and BayStartUP.
In private, I am the proud father of a son who is studying art in Antwerp. In my free time, I enjoy playing golf, collecting vinyl records, and I’m a fan of jazz, blues, and funk.
Christian Wirth, Managing Director, Optimal Price GmbH
Free Consultancy
Book your free 30-minute SaaS Pricing Consultancy
Would you like to develop a new or improve your existing pricing model for your SaaS business and have questions like the following?
- Should we apply a user- or usage-based pricing?
- How can we calculate the value of our SaaS solution?
- Should we offer a free trial or a freemium pricing model?
- Can we raise our prices without losing customers?
- Is it useful to publish our prices on our website?
In this free 30-minute SaaS Pricing Consultancy we analyse your position, answer your questions and give you tips on how best to proceed.
Send us an email or call us (+49 171 7756600) to arrange an appointment for your free 30-minute SaaS Pricing Consultancy.