Build and Optimize Your SaaS & AI Pricing Model

Expert-led Pricing Sprints that deliver measurable impact fast

Pricing is one of the most powerful drivers for profit and growth of your SaaS and AI business.

Many teams must make critical pricing decisions fast, without the time or resources for large projects.

Mistakes can be expensive.

Pricing Sprints built and optimize your SaaS and AI pricing model effectively and fast.

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How Pricing Sprints Work

Pricing Sprints are hands-on, agile and effective

Each pricing sprint includes three modules.

  • #01 Onboarding Module
    Structured brief with all key inputs.
  • #02 Working Session Module
    Specific pricing strategies, tools and implementation plan.
  • #03 Review & Next Steps Module
    Summary of insights and action plan.

Pricing Sprints have many advantages.

  • Hands-on and lean
    Results-driven online Onboarding, Working Sessions and review & Next Steps Module.
  • Fast and Effective
    Compact pricing sprints with direct implementation.
  • Tailored and modular
    Customized to fit each customer’s specific needs.
  • Framework-driven and collaborative
    We provide a structured framework that aligns all pricing stakeholders.
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About

Pricing specialists helping SaaS, AI, and tech companies monetize their values

Christian Wirth - Founder & Managing Director

  • 20+ years of pricing leadership experience
  • 5+ years specializing in SaaS pricing models
  • 3+ years focused on AI monetization strategies
  • Trusted by 200+ companies across SaaS, AI, and high-tech industries
  • Lecturer & coach at ETH Zurich, TU Munich, Zurich School of Economics, Fraunhofer Gesellschaft, Wayra Germany, and more

Ralf Rettig - Senior Pricing Consultant

  • 20+ years of pricing experience across complex B2B markets
  • Deep expertise in telecommunications and digital classified platforms
  • Proven track record in pricing strategy and transformation programs
  • Trusted by 200+ companies across SaaS, AI, and high-tech industries
  • Specialist in aligning pricing with business model innovation and commercial execution

Clients and Partners

Trusted by 200+ corporates, SMEs, startups, incubators, accelerators, and universities

Customized Packages to Fit Your Needs

Senior pricing expertise - hands-on, agile and effective.

Pricing Sprints to improve your pricing step-by-step:

Focus

Solve a Specific Pricing Challenge
€ 780
+ VAT
  • 1 Pricing Sprint
  • up to 2 Participants
Book now

Momentum

Ongoing Pricing Optimization
€ 6,240
+ VAT
  • 10 Pricing Sprints
  • up to 4 Participants
Book now

Leader

Embedded Pricing Excellence
€ 11,700
+ VAT
  • 20 Pricing Sprints
  • up to 8 Participants
Book now

Best price is applied automatically when upgrading.

Pricing Workshop to build your initial pricing model:

Initial Design

Build Your Initial Pricing Model in 2 Days
€ 5,600
+ VAT
  • 8 Working Session Modules
  • up to 6 Participants
Book now

Special pricing available for early-stage startups, incubators, accelerators, and universities.

Increase Your Profit and Growth

Master structural pricing challenges limiting your profit and growth

  • Value is difficult to quantify
  • Align value with broad range of customer segments
  • Willingness to pay is unclear
  • Pricing does not scale with value delivered and customer success

Core issue: Value exists - but isn’t captured.

  • Packages do not match with customer needs
  • Not sure if „Good-Better-Best“, „Platform & Modules“ or „Per-Item“ fits better
  • Missing up-selling path and cross-selling possibilities
  • Flexibility creates too much complexity 

Core issue: Your offer structure does not support your goals and strategy.

  • Avoid under- and overcharging
  • Keep entry barriers low and encourage the usage
  • Apply Freemium or Free-Trial
  • Smooth transition of existing customers

Core issue: Growth works - pricing doesn’t scale with it.

  • Cost-to-serve unclear
  • Predictable, measurable and billable usage
  • API overuse
  • High onboarding cost

Core issue: Unit economics don’t scale.

  • Heavy discount pressure
  • Custom deals break consistency
  • No pricing guardraills
  • Renewal strategy unclear

Core issue: Pricing becomes reactive instead of strategic.

Who Pricing Sprints Are For

Are Pricing Sprints a good fit for you?

Ideal if you…

  • need pricing decisions now, not in three months,
  • want pragmatic, applied pricing work,
  • prefer modular, budget-controlled consulting.

Not ideal if you…

  • are looking for a large-scale projects,
  • want generic benchmarks without context,
  • expect AI to replace human pricing judgment.

MUTUVAL® Framework

The MUTUVAL framework is the foundation of our Pricing Sprints.

A value based pricing model integrates four components.

A value based pricing model covers all phases of the customer journey.

A value centric five-step approach maximizes willingness-to-pay.

Contact

Begin with a short discovery call to clarify where to start

  • Clarify your pricing challenge.
  • Feel understood, not pitched.
  • Know whether and how it makes sense to move forward.
  • 15-minute videocall.
Book a Discovery Call

Resources

Practical pricing insights and real-world examples

Podcast

Case Studies

Testimonials

We asked our clients how we changed their view on pricing? See the videos here. Watch their answers in the videos here.