Pricing models your customers understand and your business can grow with

For B2B companies in SaaS, AI and tech launching, scaling or redesigning pricing. We help you turn customer value into a clear, market-ready pricing model.

Where are you in your Pricing Journey?

Choose the Pricing Need that best describes your current situation and find the right package to move forward.

Strategy Package

For teams that need to clarify objectives, decision principles and strategic direction.

Blueprint Package

For teams that want to turn a clear direction into a first structured Pricing Model.

Market-Ready Package

For teams that want to validate and refine a draft and bring it to market readiness.

Management Package

For teams that want to optimise an existing pricing model and manage pricing as an ongoing commercial process.

Resolution Package

For teams that need one clearly defined pricing challenge solved without turning it into a full pricing model project.

A shared logic for every pricing model.

All Optimal Price packages are powered by the MUTUVAL® Framework. It connects customer segments, value proposition, pricing metric, price structure, price points and price levers around customer value.

Clients & Partners

Trusted by 200+ corporates, SMEs, startups, incubators, accelerators, and universities.

Challenges We Solve

Common situations where B2B companies in SaaS, AI and tech need a clearer pricing model, stronger monetisation logic or better commercial alignment.

Questions We Answer

Questions B2B teams in SaaS, AI and tech typically ask when they need to design, validate or improve a pricing model.

Senior Pricing Specialists

Work directly with experienced pricing practitioners who understand SaaS, AI and technology markets, and help turn pricing uncertainty into decisions your team can use.

Selected Pricing Insights

Useful thinking for teams working on SaaS, AI and technology pricing.

Why AI pricing does not start with AI

For teams trying to monetise AI features without starting from token costs.

Pricing is a continuous management task

Why pricing needs ownership after launch, not only a one-time project.

rmDATA: SaaS transition and customer migration

How rmDATA structured SaaS pricing logic for editions, modules and customer migration.

Find your place in the Pricing Journey.

Talk to us about your current Pricing Need. We will help you connect it to the right Pricing Package.